Whenever we talk of the rising numbers of Juicy Couture Stores, do we ever realize the actual reason behind this phenomenal increase? I guess we never got a chance to think likewise. Why ever not, with a Juicy Couture Store around every nook and corner, why would you look around hunting for clues. It just doesn’t make sense. Nonetheless, for the sake of general knowledge, there are times when this clue hunting spree beckons our inner self to let go of their inhibitions and become self appointed detectives.

The success behind Juicy Couture Stores lies in the hands of its founders, Pam and Gela. Avid shoppers and futurist designers, the two got along rather well and after a series of shopping sprees around the local stores, they decided to launch a rather ‘girlie’ range of clothing. Their concept was simply-‘if we like it, so would the other girls.’

Just then something terrible happened. The two realized that women who were pregnant were not getting what they required and had to make do with whatever rags they could lay their hands on. This led Pam and Gela to create a whole new range of clothing for the women who needed them the most. The success of their maternity line was phenomenal and this led to more such stores being catered to the likes of the same. As expected, the line now grew quite tired of the contemporary clothing and started to create more options for men, women and children alike.

As more and more Juicy Couture Stores started to open, a new creation was in the pipeline. Only this time it was in the shape of an entire range dedicated to the needs of our special canine friend, the dog.